01
Pick your spot
Find the position you want on the suit. Every position has a starting bid.
Suit #001 · 17 founding spots
Your logo. On the move.
One stylish white suit. Three days at TechCrunch Disrupt. Seventeen SaaS brands that get to say they were there.
Starting bids from $350
17spots only
San Francisco · Oct 13–15, 2026
Who's in?
We're turning one person into a walking SaaS billboard at TechCrunch Disrupt. Your logo goes on the suit. We take it through the event.
People see it.
People photograph it.
People ask about it.
You get to say you were there.
How it works.
02
Place your bid
This is an actual auction. Someone can outbid you. You can bid again.
03
Win it
When the auction closes, the highest bidder gets the spot.
04
Send your logo
We'll handle production and get your artwork onto the suit.
05
Go to Disrupt
Three days. San Francisco. One very noticeable suit.
The spots.
Choose your position. If someone outbids you, you'll know. If you win, it's yours.
Premium $1,500Standard $900Basic $350
Be one of the first 17.
This first suit is Suit #001. We're testing a gloriously simple idea that may travel to conferences around the world.
17
Disrupt
2026.
CitySan Francisco
DatesOctober 13–15
Duration3 days
Logos17 SaaS brands
Questions,
answered.
Do I have to attend TechCrunch Disrupt?
No. That's the whole idea. Your company can be represented on the suit even if you're not attending.
How does the auction work?
Each logo position is a separate auction lot. You place a bid, and the highest bidder when that auction closes wins the spot.
What happens if I'm outbid?
You'll receive an alert and can choose to bid again.
Can I choose my position?
Yes. Choose from the available positions on the suit map or bid form.
What happens after I win?
You'll receive instructions for submitting your logo and company information. We'll handle the production.
How much does it cost?
Starting bids are $350, $900 and $1,500, depending on the position. The final price is determined by the auction.
When does the auction close?
September 25, 2026 at midnight Pacific Time.
17 spots. One suit. One auction.